Web Marketing Resources

by Peter Y. Chou, Instructor for “HTML & Web Design”
CTIS Division, Foothill College, Los Altos Hills, California

Dot Com Directory:
Find a Business, Business Type, Location of a Business.
Browse through a list of categories to find a business.
Get information on a web business. Check out the competition.

Online Marketing Resources:
NetMarketing— http://netb2b.com/ (Online version of Net Marketing with strategies & techniques
for web marketers; web sites pricing; net marketing articles; online forum & bulletin board)
Yahoo— Business & Economy: Marketing— http://www.yahoo.com/Business_and_Economy/Marketing
(14 sub-categories)
Lycos Small Business Guide— http://www.lycos.com/smallbiz
(19 topics including advertising, competition, marketing, trade)
Guerilla Marketing Online— http://gmarketing.com/ (lots of tips & techniques for entrepreneurs)
Poor Richard's Web Site— http://www.poorrichard.com/
(Geek-Free, Commonsense Advice on Building a Low-Cost Web Site)
SFSU Business Research: Marketing (J. Paul Leonard Library)— http://www.library.sfsu.edu/Instruction/guides/marketing.19.html
(Books & Articles, Industry & Consumer Surveys, Market Statistics, Directories)
Domain Name Registration:
Domain Name Search & Registration— http://www.wisdomportal.com/Names/DomainName.html
(36 articles on domain names & Domain name registration with Network Solutions)
Network Solutions Registration Services— http://www.networksolutions.com/
(Domain name registration with Network Solutions @ $70/2 years)
Whois— http://www.networksolutions.com/cgi-bin/whois/whois (Check to see if a domain name is registered)
Net Addresses Sold Like Real Estate: Cybersquatters stake claim on famous names, seek sale
(by Julia Angwin, San Francisco Chronicle, 5-6-97; Links to 15 Domain Name brokers)
Web Site Registration with Search Engines & Directories:
FAQ: How to Announce Your New Web Site— http://ep.com/faq/webannounce.html
Submit It!: The Net's Most Popular Web Site Announcement Services— http://www.submit-it.com
(free & fee submission options)
WebPromote http://www.webpromote.com/ (Intelligent Internet Marketing Services)
PromoteOne— http://www.webcom.com/theguide/index.html (Marketing & Web site promotion)
Rank This— http://www.rankthis.com (Find out where your web site rank in the search engines)
Internet Research Resources:
Forrester Research— http://www.forrester.com (Corporate Overview, Strategy Services, Research Reports)
Jupiter Communications— http://www.jup.com (Market Research on the Consumer Online Industry: Commerce, Content, Advertising, Consumer Technology)
American Demographics Marketing Tools— http://www.demographics.com
(for business people who need to find, reach, and keep customers)
AC Nielsen (The global leader in market research, information and analysis)— http://acnielsen.com/
(News, Business Issues, Tech-Watch, Downloads, Retail & Media Measurements, Y2K Readiness)
Nielsen-NetRatings Press Room (Weekly Ratings from 3-22-99)— http://www.nielsen-netratings.com/press_releases.htm
(Top 25 Web Sites Visited, Top 10 Advertisers, Top 10 Ad Banners Viewed, Average Internet Usage)
Web Marketing Magazines:
Advertising Age— http://www.adage.com (advertising & marketing news stories)
Ad Week— http://www.adweek.com/
(Today's Headlines, Archives, Culture Trends, Classifieds, Directories, Top Online Advertisers)
Business 2.0 (New Economy, New Rules, New Leaders)— http://www.business2.com/ (Online archive March-September 1999)
Consumer Insight Magazine (AC Nielsen publication)— http://acnielsen.com/pubs/ci/info/back.htm
(Back issues March-September 1999)
eCommerce Weekly— http://www.eweekly.com (latest online sales, marketing, and eCommerce strategies)
Entrepreneur Weekly— http://www.eweekly.com
(Online resource to successful Internet based business)
Industry Standard (The Newsmagazine of the Internet Economy)— http://www.thestandard.net/
(Top News, Metrics, Marketing, E-commerce, EConsumer Research, Newsletters, Past Issues)
Internet Shopper— http://www.internet-shopper.com
(A "buyer's guide" for Internet product consumers & online commerce information)
Internet World (formerly Web Week)— http://www.internetworld.com/
(The Voice of E-Business and Internet Technology)
Internet World (Archive: September 1993 to February 1998)— http://www.internetworld.com/
(Internet news, commentary, personality profiles, advice, site pointers)
Marketing Magazine (Canada)— http://www.marketingmag.ca
(National News, International, Feature, Commentary, People, Ad Campaign, Media, Recommended Reading)
Marketing Week (England)— http://mad.co.uk/mw/
(News, Media, Analysis, Business, Factfile, Features, New Media, Marketing, Special Reports)
Net Guide— http://www.netguide.com (Guides to Money, Net Know-How, News, Reference Tools, Shopping)
Poor Richard's Web Site News (Archive: February 13, 1998 to current issue)— http://www.poorrichard.com/newsltr/archive.htm (32 issues on effective Internet marketing)
Red Herring (The Business of Technology)— http://www.redherring.com/
(Insider News & Analysis, Herring Investor, Venture Capital, Companies, Magazine Archive)
Web Week— http://www.webweek.com/
(weekly newspaper from Mecklermedia on Web Technology & Business Strategy; Back issues to May 1995)
Yahoo: Advertising & Marketing News— http://fullcoverage.yahoo.com/Full_Coverage/Business/Advertising_and_Marketing_News/
(Internet Advertising, Magazine Articles, Market Research, News Stories, News Sources, Related Sites)

© Peter Y. Chou, WisdomPortal.com
P.O. Box 390707, Mountain View, CA 94039
email address: peter@wisdomportal.com (updated, 10-30-99)