Steven C. Brandt Entrepreneuring: Ten Commandments for Building a Growth Company Archipelago Publishing, Friday Harbor WA 98250, 1997 ISBN:1-888925-02-7
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1st Commandment Picking Business Partners: Limit the number of primary participants to people who can consciously agree upon and contribute directly to that which the enterprise is to accomplish, for whom, and by when. |
2nd Commandment What Business are You In?: Define the business of the enterprise in terms of what is to be bought, precisely by whom, and why. |
3rd Commandment Focus, Focus, Focus: Concentrate all available resources on accomplishing two or three specific operational objectives within a given time period. |
4th Commandment Preparing a Business Plan: Prepare and work from a written plan that delineates who in the total organization is to what, by when. |
5th Commandment Hiring Smart: Employ key people with proven records of success at doing what needs to be done in a manner consistent with the desired value system of the enterprise. |
6th Commandment Setting Standards; Rewarding Performance: Reward individual performance that exceeds agreed upon standards. |
7th Commandment Walk Before You Run: Expand methodically from a profitable base toward a balanced business. |
8th Commandment Go With the (Cash) Flow: Project, monitor, and conserve cash and credit capability. |
9th Commandment Health is Wealth: Maintain a detached point of view. |
10th Commandment Seeing Around Corners: Anticipate incessant change by periodically testing adopted business plans for their consistency with the realities of the world marketplace. |
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